Executive Summary

Executive Summary

  • Purdy has 27 years of experience in the commercial aerospace industry in marketing, business development, strategy development, process optimization, sales & operations planning and engineering.
  • In his role as Director, Practice Operations, Mr. Purdy is responsible for the patient experience and practice excellence, including profit and loss and Key Performance Indicators (KPIs).
  • Key responsibilities include driving practice growth through marketing, referral management, online presence / optimization and patient interaction throughout the entire patient experience. In addition, he is responsible for managing the administrative, office and clinical processes, staffing and organizational strategy, administrative patient interactions and provider relationships.
  • In addition to his technical skills, Mr. Purdy is an inspirational leader with a passion for mentoring / coaching to create a staff culture that is engaged, energized and focused on problem-solving.
  • Purdy holds a Masters in Business Administration (MBA) from the University of Iowa and a Bachelor of Science in Computer Engineering (BSCE) from Baylor University.
  • Outside of his professional career, Mr. Purdy and his wife, Blynda, have mentored and coached hundreds of young adults in the areas of marriage, family, parenting and other key “life” skills.

 

Professional Experience

Rockwell Collins (NYSE: COL), June 1997 – June 2014

  • Director of Business Development & Marketing: Responsible for business development and marketing plans across the Commercial Systems portfolios for key strategic accounts at Bombardier Aerospace, Beechcraft and Cessna
  • Director, Strategy Development: Assessed market / economic drivers, customer procurement trends, disruptive technologies, competitive positioning and acquisition / alliance opportunities for the commercial and business aircraft markets.  Led the development of the annual 5-year strategic & financial plan for various portfolios within the Commercial Systems business.
  • Director, Marketing: Led the standard product definition, pricing and channel strategies, competitive assessment, sales “tool kits”, promotion plans and revenue forecasting for a new business initiative.   Worked with corporate development to introduce the Strategyn™ outcome-driven innovation tools & process for new business initiatives.
  • Director, Sales & Marketing Operations: Created month / quarter / year revenue forecasts.  Led the streamlining and consolidation of multiple departments to reduce headcount by over 40% from prior organization structure while increasing the quality and effectiveness of the department.  Increased quarterly sales forecast accuracy from 81% to 98%.  Reduced finished goods inventories by over 30% while maintaining record on-time delivery.
  • Director, Boeing Marketing: Managed the Boeing Commercial Airplane Group account in Seattle & Long Beach.  Won the exclusive avionics position on the Boeing Business Jet (six-year, $40M contract; and a six-year, $50M contract renewal).  Won the Boeing 737-NG Digital Flight Control Systems (displacing a 25-year incumbent) and the Boeing 767-400 display system.

 

Honeywell, Inc. (NYSE:  HON), August 1987 – June 1997

  • Product Marketing & Systems Engineering: Created strategic marketing plans for the Flight Management System (FMS), Satcom & TCAS product lines.  Received the “1994 Excellence Award” for strategic planning & presentation development.  Systems / software engineer for B747-400, B767, B757 FMS

 

Areas of Responsibility

  • Practice operations (clinical & administrative) management
  • Patient experience & communications
  • Practice marketing, branding and strategic growth initiatives
  • Digital presence & optimization (website, social medial, search engine optimization, ratings, etc.)
  • Clinical and administrative process optimization using Lean / Continuous Improvement tools
  • Referral management (patient & physician)
  • Staffing and organizational strategy
  • Staff “culture” development, coaching and goal alignment
  • Pinnacle Medical Partners branding / online presence